Memetic Literacy Lab – Interest Meeting
Learn more about MLL and share your ideas!
Wednesday, May 28th, 8-9:30pm PDT
Zoom link: https://us06web.zoom.us/j/85724382234?pwd=dcHa2GYbU0GlUUSiCWbb5riLddHfnm.1
The Problem:
Those most vulnerable to misinformation often engage with fast, emotional, and visual formats like memes and short-form videos. Traditional media literacy efforts, focused on long-form content and academic discourse, rarely reach these audiences—while bad actors skillfully exploit these same formats to spread false narratives.
The Solution:
Memetic Literacy Lab (MLL) promotes media literacy by producing and distributing viral memes and videos in the same formats and spaces where misinformation thrives. It equips audiences with tools to build mental resilience, inoculating them against misinformation and manipulation.
Why This Matters Now:
With AI-generated misinformation on the rise and social media platforms continuing to prioritize engagement over truth, information literacy must be as viral as the misinformation it combats. MLL fills a massive gap in digital education by meeting people where they are and speaking their language.